Waterloo EDC

As the lead in developing the Waterloo EDC brand, I crafted a cohesive visual identity that reflects the organization's economic development mandate for the Waterloo region. This involved creating a distinctive logo, establishing a compelling color palette, and selecting versatile fonts. Additionally, I oversaw the design and launch of the 2016 website, focusing on user-centric design, intuitive navigation, and showcasing the region's key economic advantages to attract global investment.