Skills

With over 18 years of experience, I’ve designed hundreds of user-friendly websites and digital applications for clients in the municipal, education, healthcare, law enforcement, and technology sectors. As a hands-on UX Designer and Creative Director, I collaborate closely with stakeholders to bring every project to life with creativity and attention to detail.

I specialize in UI/UX design, product design, and branding, with a focus on creating visually striking and user-centric online identities. My approach prioritizes seamless user experiences that meet business objectives, ensuring designs are not only aesthetically engaging but also functional and accessible.

I have led the design of numerous high-impact projects, from municipal websites serving millions of citizens to digital platforms that streamline business processes. Throughout my career, I have been recognized with over 40 industry awards, including APEX, Hermes Creative, Webby, and MarCom, for excellence in design and innovation.

I am passionate about crafting inclusive digital experiences, adhering to WCAG standards to ensure usability for all users. My goal is always to exceed client expectations by delivering creative solutions that enhance user engagement and optimize overall digital experiences.

UX/UI Design Lead, GHD Digital – Waterloo, Ontario
05/2016 – 09/2024

Product Design: Spearheaded the design and prototyping of the Bids & Tenders procurement platform, now connecting 175,000 suppliers with a total bid value of $1.25B.

Website Design: Designed 50+ city and municipal websites, collectively serving over 10 million citizens. Notable clients: Toronto, Ottawa Public Health, Kitchener, Peel Police, and Burlington.

UX Design: Developed intuitive, user-friendly interfaces for mobile and desktop applications, conducting extensive user research, usability testing, and collaborating with product managers, developers, and information architects to align design with business objectives.

Accessibility: Proven track record of creating accessible designs that adhere to WCAG standards, ensuring all digital experiences are inclusive and usable for all users.

Design Lead, eSolutionsGroup – Waterloo, Ontario
02/2008 – 06/2016

Website Design: Designed 100+ websites and web/mobile apps for organizations such as Peel Region, Waterloo Region, York Region Transit, Kingston, Bridgepoint Sinai Health, and Guelph University.

Leadership: Managed a cross-disciplinary team of graphic designers, front-end developers, illustrators, and an information architect. Led client presentations and town hall meetings, ensuring the design vision aligned with stakeholders’ goals.

Graphic Design: Created compelling brand identities and print collateral for tourism, economic development, and municipal clients.